Business-focused custom software

Here are three things that customers wish developers understood:

1) Standardization and consistency are critical. I don't care about your fancy flashy non-standard user interface that works differently from everyone else's. It may look "awesome", but I can't afford the training time for my 100+ employees to learn to interact with something like that. I need something that is consistent with everything else, not a flashy jumble.

2) Tech-speak is not impressive. It is just confusing. You need to explain this stuff in a way that doesn't use words like "schema", "index", or "primary key". Otherwise I will just fall asleep.

3) If your code doesn't solve my business problem, it doesn't matter how elegant or fast or easy to maintain it is. Take away my pain first.