It is true: custom software can be expensive. The problem isn’t overpriced programmers (usually). The problem is that custom software takes time to build. And effort, lots of effort. (And no one knows what they want, and keep changing their mind, but that’s a separate story.)
Still, it is possible to get custom software for less money than you were quoted. The answer is simple: cut features.
My smartest customers know this. If I provide a bid that is outside their budget, they’ll ask this brilliant question:
“Here’s what we are trying to achieve. Is there a way we ...